About this policy
This policy explains how My Simple Mortgage Ltd uses cookies and similar technologies on www.mysimplemortgage.co.uk. Read it alongside our Privacy Statement. Cookies are small files stored on your device. Similar technologies, such as pixels, tags and local storage, can also store or access information or measure activity.

Types of technology
Category/Purpose and choice

Strictly necessary
Technologies essential to provide a service you request, such as security, submitting a form or remembering cookie choices. Consent is not required where the applicable exemption is met.

Preferences
Optional technologies that remember choices or provide additional features. These are enabled only when you consent, unless a specific legal exemption applies.

Analytics
Optional measurement of visits and website use to help us improve the site. Under our chosen approach these are enabled only when you consent.

Advertising
Optional technologies used to measure advertising conversions and, if enabled, personalise ads. These are enabled only when you consent to the relevant purpose.

Google services
Where enabled, Google Analytics and Google Ads may use cookies, identifiers and tags to measure website use and the effectiveness of our advertisements. If you agree to personalised advertising where offered, information may also be used for ads personalisation. Information is shared with Google for the purposes you agree to and may include online identifiers, IP address, device and browser information, page visits and interactions.

Google’s use of information is explained at https://business.safety.google/privacy/ and https://policies.google.com/privacy. You can manage Google advertising preferences at https://myadcenter.google.com/. These options do not replace your choices in our website’s cookie settings.

Cookie details and duration
Our cookie settings provide details of the technologies currently used, their provider, purpose and duration, including relevant third-party technologies. Session cookies normally expire when you close your browser. Persistent cookies remain until their stated expiry or until you delete them. Technology and settings can change, so we keep this information under review.

Your choices
When you first visit, you can accept all optional cookies, reject all optional cookies or choose categories through our cookie banner. Optional categories are off until you choose them. Rejecting optional cookies does not prevent you from using our core website or contacting us.
You can change your choice or withdraw consent at any time using the Cookie settings link on our website. Withdrawing consent stops future use of the affected optional technologies; it does not make earlier processing unlawful. You can also delete existing cookies through your browser.

Most browsers let you view, block and delete cookies. Blocking strictly necessary cookies may affect website functions. Browser controls may not cover all tracking technologies, so please also use our website settings.

Third-party websites
Our website may link to external services, including WhatsApp and application services. Those sites and services have their own privacy and cookie information. Clicking an external link takes you to the relevant provider. Embedded third-party features that require consent are controlled through our cookie settings.

Contact and updates
For questions, write to the Privacy Contact, My Simple Mortgage Ltd, The Mount, Etruria Road, Newcastle-under-Lyme, Staffordshire, ST5 0SU, or use our website contact facility. We may update this policy; the latest version appears on this page.